End-to-End Digital Transformation: A 360° View Digital transformation is everywhere in boardroom conversations and strategy decks—but too often, it’s misunderstood and misapplied. Companies rush to adopt new systems, invest in shiny technologies, or hire the latest consultants, only to see disappointing outcomes: fragmented initiatives, frustrated employees, and minimal impact on growth. At PMCi, we define end-to-end digital transformation as the integration of strategy, tech