Digital Transformation: Hype or Real Change? For the past decade, “digital transformation” has been the rallying cry of executives, board members, and consultants alike. Every annual report trumpets it. Every CIO has it on their slide deck. And every technology vendor is more than happy to sell the dream. But let’s be blunt: in practice, most so-called “digital transformations” are not transformations at all. They are system upgrades. They are costly exercises in re-platform

End-to-End Digital Transformation: A 360° View Digital transformation is everywhere in boardroom conversations and strategy decks—but too often, it’s misunderstood and misapplied. Companies rush to adopt new systems, invest in shiny technologies, or hire the latest consultants, only to see disappointing outcomes: fragmented initiatives, frustrated employees, and minimal impact on growth. At PMCi, we define end-to-end digital transformation as the integration of strategy, tech