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Why Most “Digital Transformations” Are Just Expensive Rebranding
Digital Transformation: Hype or Real Change? For the past decade, “digital transformation” has been the rallying cry of executives, board members, and consultants alike. Every annual report trumpets it. Every CIO has it on their slide deck. And every technology vendor is more than happy to sell the dream. But let’s be blunt: in practice, most so-called “digital transformations” are not transformations at all. They are system upgrades. They are costly exercises in re-platform
Aug 31, 20254 min read
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